Not a blog post. Not a product page. An interactive experience — a calculator, a quiz, a finder — that asks your customer a few questions and tells them exactly what they need.

Your customer arrives wondering which product is right for them. They leave knowing the answer. And knowing they found it on your store.

When someone asks an AI assistant what product to buy in your niche, it recommends the store with the most helpful content.

Right now that's your competitor. After this, it's you.

That's not counting the $150/hour to update it when your products change. Otto handles that automatically.

It's the page Google sends buyers to when they search for a category — not a product, a category.

When someone searches "bearded dragon supplies" or "organic coffee beans," Google looks for a page that covers the whole topic. That's a collection page.

Without one, Google sends your customers to your competitors instead.

Someone searching "bearded dragon supplies" wants a collection — not a single product. The store with the best collection page wins that search.

You have collection pages that Otto built in minutes. That's hundreds of dollars of SEO work — done automatically.